Tote Bag Illustration Commission - Canopy Growth/Tweed

I was commissioned by the folks over at Canopy Growth Inc./Tweed to illustrate their newest location in Edmonton, AB to use for promotional tote bags. I was given the freedom to play around with different colour schemes for the initial draft and so, I came up with the vibrant combination of teal, yellow, and soft lilac to appeal to all genders and all ages. Once the Canopy Growth/Tweed folks green lighted the illustration, they requested a colour scheme that rang more true to their brand colours. The soft lilac accents were changed to a lime green, while the prominent teal was changed to a grape purple. The final artwork still has the initial concept of colour blocking. Making it on trend and appealing to older generations that are into or are curious about cannabis.